Pure Blue New

Love it!

Additions to the Pure Blue collection: a pouring jug, a cake stand in two sizes, a tea egg and vases in three sizes.

Jug

“Traditionally, such small jars are used to serve alcohol, such as gin or vodka. I find it a particularly beautiful object to leave on the table, even when it’s not being used,” explains Pascale Naessens, who likes to use the jug as a vase. “Even with just one flower, it creates an amazing atmosphere at the table.”

Cake Stand

“I love objects that raise everyday life,” says Pascale Naessens, which is precisely what this cake stand does. Quite literally. It lifts cakes, biscuits, flower petals or berries to a higher level, providing a visual focal point on the table. “I am fundamentally opposed to using certain ‘high-end’ objects only for special occasions. Why should there not be a cake stand on the table every day?” An extra motivation to do so: the shape of the cake stand fits in perfectly with the plates from the existing Pure tableware.

Tea egg

Rituals bring peace and relaxation. “And let tea making now be one of my favourite rituals,” says Pascale Naessens. A beautiful ritual includes beautiful accessories, from which this handmade tea egg comes; an ideal mood maker for those who prefer the exceptional quality of loose tea. To close out the scene in beauty, Pascale also provides the necessary pots in which to place the tea egg after use.

Vases

For the first time, Pascale Naessens is launching her own collection of vases. Objects that don’t even need flowers to create additional ambience. “I like to create so-called ‘little islands’ both indoors and outdoors, visual focal points where I bring my favourite objects together,” says Pascale. “These vases fit in perfectly. In terms of design, they are expressive enough to gleam without flowers; but naturally, they are also the ideal carrier for flowers. I have paid extra attention to the top of the vase so that the flowers have a chance to lean over towards the outside. I want to avoid flowers being rigorously forced upwards. That doesn’t look natural.”
 
Would you like to know where to buy Pure Blue? Visit the Serax website.
 

“I like to create so-called ‘little islands’ both indoors and outdoors, visual focal points where I bring my favourite objects together,”